ACWA Power International

Developing a 'powerfully valuable' new corporate report

ACWA Power International is a Middle-Eastern-based developer of privately financed water and power projects.

The Challenge

ACWA’s vision is to be a global leader and a value-adding partner in the desalinated water production and power generation sectors. They asked us to convey their activities in an engaging and informative corporate report, in advance of an Initial Public Offering (IPO), with particular emphasis on their corporate responsibility.

The Solution

Following a close review of the power generation sector and ACWA’s reporting requirements, Accrue developed an engaging ‘story’ or proposition for the company. This centred on the theme of ‘powerfully valuable’ – to convey to external stakeholders and prospective partners the positive impact that ACWA can help generate, on a number of levels.

Our Work

The 'powerfully valuable' theme ran through the heart of the report and was reinforced by dynamic and engaging imagery, charts, graphs and layouts, and helped to set ACWA firmly on the way to its intended expansion plans.

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