Experian plc - Corporate Responsibility Report
Experian's corporate responsibility story
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. Their vision is for Experian’s people, data and technology to become a necessary part of every major consumer economy.
The Challenge
Experian asked us to develop a stand-alone corporate responsibility report to ensure stakeholders understood that CR was embedded into the day-to-day operations and decision making.
The Solution
We developed a 'corporate responsibility story' based around the proposition of 'creating a positive economic environment for sustainable growth'.
This utilised a tree graphic concept that illustrated the different types of corporate responsibility Experian wanted to focus on and measure against, each linked to the business's main activities and key strategic goals.
This theme was applied to the cover of the report and was used as a key graphic device throughout the document to articulate Experian's CR stance in a clear, but engaging way.
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